About us

⭐ Founder Story — Grown Ass Man Merch Co. - Your best bet is YOU.

I'm Nicole, the founder of Grown Ass Man Merch company; mom to two awesome people, sister, auntie, cousin, friend.  

Grown Ass Man Merch Co. started with a conversation between two woman, Grace and me.  Through all of the roles she and I play, we discussed how we always found ourselves constantly having to be the person to get sht done.  Two women, a whole lot of resilience, and a phrase that kept showing up every time life handed us something no one else was going to do:
“Well… guess I’ll wear the grown ass man hat today.” 

As a single woman, I found myself constantly stepping into tasks people assumed a man would handle—home repairs, heavy lifting, business decisions, the kind of responsibilities that don’t wait for help. And every time I got it done on my own, I realized something important:

Being a “Grown Ass Man” isn’t about being a man at all.

It’s about showing up.
Handling business.
Doing the work.
Even when it’s inconvenient.
Even when you’d rather not.
Even when you’re figuring it out as you go.

That mindset became the spark behind Grown Ass Man Merch Co.—a lifestyle and motivation brand built to empower the doers, the self-starters, and the “I’ll figure it out myself” crowd, even with uncertainty and fear.  The graphics represent the inner insecurities we don't speak of, the text represents the hard outer shell that we put forth. 

Our mission is simple:

Create merch that motivates people to take action—
to fix it, try it, lift it, build it, launch it, learn it, or do it anyway, even if it scares you.

Every hat and piece of apparel is designed as a badge of honor for people who rely on themselves. People who know that confidence comes from trying, not waiting. From showing up, not hoping. From doing the thing, not talking about it.

From breweries to gyms, from farms to workshops, from college campuses to construction sites, our hats have one job:
to remind you that you are fully capable of handling whatever the day throws at you.  

This brand is for:

⭐the person doing brave shit

⭐the person building a business

⭐the parent juggling it all

⭐the person figuring life out one step at a time

⭐anyone who’s ever had to be their own backup plan

We celebrate independence with humor, grit, and zero apology.
We’re not just selling hats—we’re selling a mindset.  Your best bet is YOU.

Because at the end of the day…
the world runs on grown ass people doing grown ass things.
And if that’s you?
Welcome to the movement.